Give your customers the caffeine they need to get through the day with an outstanding product and iconic roasted coffee packaging. Custom coffee packaging can help you gain more customers and create a loyal following around your coffee blends or single-origin roasts. Use these five strategies to help your packaging stand out on crowded shelves or your online store:
- Durable packaging
- Convenient package style
- Responsible material selection
- Eye-catching designs
- QR code customer engagement
- Explore each of these strategies before working with a leading packaging design and printing team. Source packaging and products you can be proud of without spending a fortune on coffee bags and printing.
Types of Coffee Bean Packaging
It all starts with the type of package. Mylar is a popular material for flexible, durable coffee packaging. This packaging style uses a high-barrier film to keep your coffee fresh. Coffee beans or grounds may not be fragile, but a ripped package affects the quality and safety of your product, so consider flexible mylar bags for uncompromising protection of your products.
The style of your package combines design and safety features. Coffee can be packaged in a stand up pouch, lay flat pouch or custom package design. Stand up pouches help show off your bold design and brand name, but a lay flat pouch can be a cost-effective option that works well with sample coffee bags. Work with a packaging provider who is able to offer mylar bag custom options that offer a fresh, new way to market your coffee.
Many bag designs use unsustainable materials and an environmentally unfriendly approach. Going eco-friendly is particularly important in the coffee industry, where socially and environmentally responsible coffee bean sourcing is such a critical part of the process. Choose a recyclable product that is manufactured sustainably.
Design Tips for Coffee Packaging
Designing coffee bags is a unique part of your business. This step is crucial, so it’s worth working with qualified designers and reliable printing methods. Be sure your package includes all the relevant information customers need to choose your brand. This includes the roast level, origin of beans or description of the blend and the processing method you use. Consider adding a short origin story about your company to generate interest and create a loyal following.
Even the best package design won’t go far if it isn’t printed with a high-quality method. Work with a packaging company that uses digital printing techniques for clear, professional packaging. Another modern technology to consider is connected packaging. A serialized QR code performs a number of functions for your packaging and company.
These codes allow your customers to track your packaging and verify environmentally friendly claims. They can also be used to create rewards programs and prices for your customers. This can help generate a following and grow your business through effective marketing strategies.
Receive a packaging quote from a leading packaging provider today to see how you can grow your business. Help your coffee packaging stand out on the shelf and fly off the shelf with iconic designs and environmentally friendly solutions.