In the context of economic instability, the real estate market remains among the most lucrative areas for investment. Although the pandemic suspended home sales in the spring of 2020, experts say that by the end of 2021, the surge in sales compensated for the spring setbacks. The changes in the market were reflected in the marketing strategies of realtors who were not prepared. If you want to be among the industry leaders, then it is the right time for you to think about your real estate marketing campaigns. And we are ready to share some handy tips for you to stick to.
#1 – Invest in Social Media Ads
In 2021, the use of social media promises to become a trend in the field of real estate marketing. Those who were reluctant to use online channels to interact with customers in 2020 will have no choice; they will have to adjust their marketing tactics to a new reality. Since consumers are forced to stay at home and are looking for new housing online, real estate companies should find a digital space to match their target audience.
By increasing your ad spend on Facebook, Instagram, Twitter, LinkedIn, YouTube and regularly updating your blog content, you will achieve more than if you were offline. Why is it beneficial for real estate agencies to use promotion trends on the Facebook platform? Here are a couple of reasons:
- Targeting – Advertising allows you to target a group of buyers, depending on age, location, interests;
- Payback – By investing $ 5 in an advertising campaign, you can really attract hundreds of potential customers. Using traditional strategies is less cost-effective;
- Remarketing – You can advertise services to recent visitors to your agency’s website, thus, increasing conversions;
- Involvement – The audience of the social network willingly interacts with companies in the services they are interested in, leaving comments, likes, and sharing posts with friends. This contributes to an increase in the number of referrals.
#2 – Introduce Innovative Technologies
By introducing innovative technologies, you set the bar high and demonstrate professionalism to your potential customers and partners. A relatively new trend in the real estate segment is virtual real estate tours. The new virtual staging solutions make it possible to demonstrate apartments to clients without the need for them to leave their homes. Make sure that clients can remotely inspect houses and apartments in every detail. Use virtual tours to make your shopping experience faster and safer. Video marketing will remain the main marketing trend in the real estate segment in 2021.
#3 – Use PR
Press releases are often a free way to promote your business. Every time a company has something to say about itself, it must create a press release – an informational message to the public through the media. The information may relate to receiving awards, appointment to a position, new project plan, etc. The message should always be short and focused on one event. Since press releases are often used as a means of promoting a business, they are written primarily by advertising agencies. So stick to this best practice as well.
#4 – Maintain Your SERM
Reputation management in search engines or SERM is a tool that is necessary to create a positive image of a company, brand, etc. SERM is a set of techniques that companies use to create a positive “face” in the virtual space. According to research by Dan Hinckley (Chief Technical Officer and Co-Founder of Moz), the company risks losing up to 22% of customers if users who are considering buying their product or service find just one negative article about the firm. If three negative articles appear in a search query, the chance of losing customers rises to 59.2%. Are there four or more negative articles about your company or product in Google search results? You can lose over 70% of potential customers.
#5 – Run a YouTube Channel
YouTube videos are one of the most powerful ways to influence your audience, even when it comes to real estate sales. That is why video content is so diverse. A video blogger is able to effectively influence opinion and control the audience, change the reputation and spur people to certain actions. YouTube is in second place after Google Youtube when it comes to its search capacity and potential. It’s easy to create a video blog and maintain it properly. you can be sure that it will pay you off well!