Getting your business known can take time. The aim is to have have strong branding that can be recognised anywhere, and eventually your business will pop into the heads of potential customers every time they need a service you offer.
To stand your marketing journey, strong branding is essential. Work with creates (either in-house or outsource) to establish a company logo, colour scheme and font that should remain constant in your branding. Once you’ve got your branding established, marketing your business is the next step.
Getting your branding seen
The key to good marketing is to make sure your business can be seen everywhere your customers might be. That means you’ll need to dominate social media, ad spaces and anywhere else your customers can see your business name. These are some handy tips for getting your business seen.
Branded stationery
Places like Captain Notepad make custom notepads and stationery than can display your logo and other branding. Having branded notepads and pens can be a great marketing tool. When quoting a client, you can write down notes and quotes on the branded notepad and give it to the client to take away.
These are also great items to include in company gift bags at events or gift baskets sent in the hope on winning clients. Some large firms use only branded stationery so that every customer that visits the premises will only see that specific brand for the whole of their visit.
Social media presence
A large social media presence is essential in modern business. It’s best to ensure your business is on the same social platforms as its customers. To be on the main platforms is probably the most sensible strategy, meaning your business needs a Facebook page, and a Twitter and Instagram account. Each account should display the same branding and all posts should be written in the same tone.
If your client base is made up of mostly older, very serious clients, it won’t help to have a jokey tone online. Likewise, if you have a young, fun-loving client base, adopting a formal tone online will alienate them. Think about what your business stands for and create an in-house style guide for how things should be written online. That way if more than one person runs the social media accounts, even the things your business tweets will be on-brand.
Sponsor local events
People like a strong sense of community, and having your brand involved in local events will help cement its place in the community. Event sponsors usually get to advertise at events and are expected to contribute to good bags and other party favours. This is a great opportunity to get your branding all over the event. If local people feel like they ‘know’ your business because it’s a strong part of the community, they’ll be more likely to use you or suggest your business to their friends.
Branding is like bringing your business to life with a certain personality. It’s more than a logo and some house colours. It’s a feeling your business invokes when people think of it, it’s a position in the community and it’s a reputation too. Strong branding is the best way to market your business to your target audience.