According to the latest data, we have from Greenfield Online suggests that women make over 85 percent of purchasing decisions. For moms, this is a massive opportunity. As women, we have an innate “sense” or “feeling” about the kind of message that will appeal to other women, encouraging them to part with their money. Though we can do this through regular marketing channels, the most promising at the moment – especially considering its current rate of growth – is social media. Not only is it cheap and easily accessible, but it also has staggeringly high levels of engagement.
Here’s what happens when social media collides with your business.
You Appeal To Emotions
When it comes to selling a product, what works? Does describing the list of features the product has generated the appeal? Or is it the emotional appeal that it has?
Most marketing gurus would say that it was the latter. Top tech companies don’t appeal to their customers by selling them on the specifications of the product. Instead, they create emotionally compelling stories around the product, designed to appeal to people’s basic nature. Ultimately people need meaning in what they’re buying – they need it to say something about themselves. They don’t want some generic product that has no meaning, and everybody else has.
Social media is the perfect forum for appealing to emotions. You can create engaging videos, share pictures on your timeline, and engage with customers on a personal level in ways that were never possible through traditional marketing channels.
You Become Distinctive
The other thing that companies try to do is to distinguish themselves from the competition. For instance, although one hairdresser is very similar to another, top-quality brands are often able to charge many times the price of their less well-known competitors. Moms need to figure out ways of doing the same thing on social media platforms, like Twitter. One way to do this is to start generating your own IP. Create names and product types that are unique to your company and help promote your products to a particular market segment. You can even trademark a hashtag these days with the right legal backing, helping people to recognize your official account, whenever you communicate online. Being distinctive on Twitter by finding ways to differentiate yourself is essential for expanding your network of contacts and customers, and making sure that your brand sticks in the minds of your followers.
You Generate Facebook Networks
Doing well in business isn’t all about the product: it’s also about your ability to create networks. And as the name implies, social networks are excellent for this purpose. The great thing about Facebook as a social network for mums is that it is also a platform where other mums spend a lot of their time. While Twitter tends to be quite tech-savvy, Facebook is incredibly mainstream, meaning that you’ll have an easier job of communicating. What’s more, by contacting other influencer mums, it’s easy to grow one’s network and discover new business opportunities.
