Parenthood is an education for all of us. We’re not the same person after our kids are born. In fact, becoming a parent rewires your brain, making you think in different ways and radically changing your perspective. Suddenly the things that used to cause you worry and anxiety are seen as the trivialities they are. You start to feel more empowered, more confident and capable, and as though you’re ready to take control of your future. As you navigate the path of parenthood, you learn more about your kids and yourself. You learn coping strategies and inventive shortcuts that make your day easier. You delight in sharing your insight, anecdotes and dry witticisms with other parents in person and on social media.
In fact, your advice, messages of support and winning personality go over so well that you think you might just have what it takes to blog about parenting. And if you’re ready to turn your insights into a potentially profitable side hustle, here are some things you’ll need to keep in mind…
Invest in good website design. It’s more affordable than you’d think!
Posting on social platforms is all well and good. But if you want to show that you’re serious and dedicated to your craft, you need to invest in a professionally designed website. Don’t fall into the trap of using a WordPress theme that inhibits your creativity and screams “amateur”. Cheap web design is more affordable than you’d think, and can help you to establish a brand that resonates with the kind of people you want to read your work.
Know your niche
If you want to be a successful parenting blogger, you’ll need to choose a niche. No, parenting is not a niche. Do you want to focus on lifestyle and fashion? Education? Food and nutrition? Discipline and behaviour? Babies and toddlers? There are so many niches to which you can bring your inimitable brand of expertise and personal flair.
Draw on your personal experience
We all love stories. They’re how we’ve made sense of the world around us since we lived in caves. And when we couch our lessons, advice and insights in personal stories and anecdotes, they’re more likely to resonate. What’s more, drawing on your personal experiences, frustrations, heartbreaks and victories helps readers to develop a personal connection to you and your writing. However, it’s important to remember to think about how each post will bring value to the reader. There needs to be a teachable moment in each post, or at the very least something that will make them smile or chuckle.
Want to make your blog profitable? Join an affiliate marketing scheme
For many bloggers, being able to share their insights with the world is its own reward. But if you want to start making money from your blog, you should look into joining an affiliate marketing scheme to monetise your following. When visitors to your website click on your affiliate link they’re taken to an online store. For every purchase they make, you get a small commission for the referral. Here are some of the best affiliate schemes for bloggers in 2020.
Good luck, and happy blogging!