Are you thinking about putting your home on the market? Maybe you have already done so? Either way, read on for some useful tips that can help you secure a sale.
Word of mouth is a force to be reckoned with in today’s market
You’re selling your home – it’s no secret; there’s a huge board outside and it’s all over the Internet. So don’t be afraid to talk about it. Creating your own buzz when it comes to marketing your property could make all the difference.
Talk to your neighbours about why you’re selling. You never know, they may have friends or family who have always admired their own home and the area they live in. A few well-placed words can increase the pool of buyers, even to people who weren’t actively looking at the time.
Consider placing adverts in supermarkets, community centres and your local churches. You can find some good examples here: https://www.designersupnorth.com/property-brochure-examples/. These are relatively inexpensive, or even free in a lot of cases. It can’t do any harm, and your home will stand out to a new network of people in the area. Remember to add tear-off slips with contact details for potential viewers at the foot of your ad. Word spreads fast and you may reach a whole new set of buyers through this approach.
And don’t forget to talk about it at work. There’s always a friend of a friend who’s looking for a new home. Point out the advantages – great commuting and close proximity to local transport networks, a home at the heart of community facilities and so on. The right word in the right ear can make all the difference.
Property marketing techniques during viewings
You can have the glossiest brochures and the slickest, most enticing property details written by a professional copywriter and your home will still leave potential vendors cold if they come to view it and it does not match the promises your marketing makes. That’s why attention to detail and always being prepared are so important when you are selling your home.
Always keep on top of cleaning and tidying while your house is up for sale. Everyone’s busy these days and it’s easy to let standards slip. But motivate yourself to go the extra mile by reminding yourself you are putting in a lot of short term effort in the expectation of a valuable, longer term gain – to sell your house and move on with your life. If you have any big problems, they need to be fixed. Don’t have the budget? Look into www.personalloan.co, as you can make the money back in the end once your house has been sold. However, you may not sell it if repairs are not made.
Add instant improvements to sell an image of ‘home’. We’re often advised to introduce the smells of bread baking and coffee brewing. These can work, but can also be over-used. Consider instead the use of candles and diffusers to scent your home more subtly.
Finally, remove many of the details that personalise your home – like family photographs. But not everything. Don’t forget that you are aiming to sell a lifestyle; and that very often people buy with their hearts, not their heads. A winter viewing will benefit from a well-placed photo of your garden in full flower in summer to show its potential, for example!