As the mother of a 9-year-old girl, I find myself trying to navigate raising someone who is stuck between two worlds. She looks forward to her fast approaching teenage years (even adopting some aspects of teen culture early), but is not yet ready to turn her back on toys.
My daughter’s interest in fashion is growing by the day. She can often be found designing clothes or watching hair tutorials on YouTube. Although on the surface it seems she is quite focused on appearance, I quickly figured out it’s the creative side of fashion that really captures her attention.
We recently attended the I’M A GIRLY UK launch party in London as we were interested in the idea behind these high-end dolls. The I’M A GIRLY fashion dolls are developed by the company’s KIDS4KIDS approach, meaning children aged 9-13 helped design these dolls for their peers.
The launch party was to celebrate the range of dolls going on sale in Harrods and Hamleys (prices start from £109), and it was loads of fun. Afterwards we were very kindly sent our own I’M A GIRLY fashion doll to review.
Our chosen doll was called Lucy and we based our selection on the fact she resembled my daughter with her shiny brown hair and big, brown doe eyes.
She arrived in the most beautiful packaging – a colourful box that becomes a wardrobe once the doll has been removed. This clever idea is part of I’M A GIRLY’s no waste policy, which I’m really pleased to hear exists. Too many toys these days overuse packaging and create unnecessary waste.
Both myself and my daughter loved the clothing Lucy arrived in. Subtle details show she is a doll for older girls – the clothes are high in quality and have tiny working zips.
The shoes are made to perfection and require lacing up.
The biker jacket unzips to a reveal light-green skirt and top co-ord.
The I’M A GIRLY fashion doll’s hair is soft and easy to style but comes with a unique feature – you can take it off and change it! So if your child gets a bit eager with the hair-styling and resorts to the scissors, a new set of hair can be purchased to replace it.
Even if the original hair is kept immaculate, it can still be fun to invest in another wig and experiment with looks and styles.
With its realistic proportions and highly customisable looks, this is a doll that I’m very pleased my daughter owns. My daughter chose a doll that she considered to look like herself, which I think children naturally aim for. They want to feel their image is represented, which is why I feel it’s important to mention that I’M A GIRLY make dolls with a variety of skin-tones. Children need to relate to their toys and not feel excluded.
To help its owners express their individuality, I’M A GIRLY have created an extensive range of mix and match outfit changes for their dolls.
I’M A GIRLY dolls originate from Switzerland, where they were created (using high-quality materials) to bridge the gap between childhood and teenage years – an age range my daughter currently occupies. We both love these dolls and how much they encourage creativity in tweens.
My daughter loves changing her doll’s look and has already put some more I’M A GIRLY outfits on her Christmas list!
I expect this doll to be hugely in demand and to sit at the top of many Christmas wishlists!
*This post is part of a paid project with I’M A GIRLY and BritMums, promoting the I’M A GIRLY Fashion-Dolls, new high-end fashion dolls that just landed in Harrods and Hamleys. They are hip, cheeky, trendy and a bridge between childhood and teenage years. See the dolls and accessories at https://www.imagirly.com/uk/
Fantastic review! I love how versatile the dolls are and in particular the huge variety of clothing and accessories. I am keen to purchase the purple hair for Jasmine and some more clothes. x
Isn’t she a gorgeous doll! The details sound amazing and I love her jacket too. I think you are absolutely right, this doll is going to be a huge hit this Christmas. I know 2 little girls who are going to love her already
great review! I love the range of accessories – the converse style trainers look really cool 🙂 x
The pink wig is amazing! We love how the outfits are bang on-trend! She’s more fashionable than my mummy!!!
Lucy was one of my little one’s favourite too. They all are so cute. I love that as you say it allows the children to make it their own, embracing individuality and creativity. 🙂
We love the Lucy doll too. So stylish. Lovely review
What an amazing doll! She’s better dressed than my mummy! 😉 in all seriousness the diversity of the range and the no waste policy is such an important principle especially for Toy manufactures. We love that kids have had input into the range too! We’d love to have that job!