Finding the best bookmaker is a balancing act, because most have their strengths and their weaknesses. The trick is to find what your priorities are, then we can see which bookies have strengths in these areas. For example, if your strategy includes betting on many markets, then it’s no good having a bookmaker with limited markets. Below is a summary on how to find the best UK betting sites offers, functionality, and customer service.
Customer service and licensing
The best way to start is by ruling out any platforms that don’t fit our universal requirements. That means that we should all strive to use companies that are licensed and with good customer service, regardless of our other priorities.
Licensing is an easy one, as most bookmakers will write this in the footnotes of the homepage. Using a company that isn’t licensed in your area can mean putting your money at risk.
Secondly, if your account plays up at any point, such as a random suspension and frozen account balance, some people will panic a bit. This is when you really wished you had researched if the platform had good customer service beforehand. You can determine how they approach customer service by sending them a live chat message or email before signing up, as well as reading online reviews.
Odds, markets, and features
Next is where things get a little tricky. Some bookmakers will have good odds for horse racing, but average odds for lower division football league games. Likewise, one may have a ton of betting options for the champions league final, but literally offer the outright winner and nothing else for the upcoming UFC main event.
So this is where you need to determine your priorities. Which markets are you interested in, and which betting types. From here, you can simply browse different sites and create mock bets without even being signed up. Or at least, you can view their odds.
Different features act as the cherry on top, like broadcasting live events and good app functionality. Having good functionality and markets could be the difference between you spending 10 minutes building a bet that isn’t quite what you wanted, and spending 5 minutes on precisely what you wanted.
Bonuses
Finally, the fun stuff. There’s no shame in letting bonuses dictate where you sign up to, as long as it’s not the only factor in your decision. A good bookmaker will not only have sign-up promotions, but it will have on-going bonuses too.
When looking at which bonus is best, read the terms and conditions. They will simply and clearly state (and if it’s verbose, that’s a red flag) the requirements to fulfill the bonus. High wagering requirements with high minimum odds criteria can mean it’s tricky to validate your winnings from the bonus money. Free bets are a good option, as are risk-free bets.
Final Word
Generally, it’s a good idea to perform your own research to see what you find preferable and what meets your specific betting needs. But, online reviews and forums can be a good place to find aggregated opinion. For example, you will never know if an app will have bugs and glitches until you download it, unless you read the reviews first