Making an eye-catching, engaging website is not easy. Whether you build it yourself or hire someone to design your website for you, you want to have a killer website to draw in readers and potential customers. However, designing the website and producing interesting content is only a fraction of the work, you need to have regular subscribers if you plan on making any money out of it. Here are a few ways you can get more people talking about your website.
You might be asking yourself, why use SEO? But the answer is simple. Traffic. Search engines can be one of the biggest sources of website traffic if you do it correctly. Think about it. How often do you search a phrase and click one of the first few results on Google? I’m guessing several times a day, I know I do. Now imagine if you’re one of those top results. If you learn to SEO your website properly (or pay someone else to do it for you) you could potentially draw in thousands of extra hits each day.
Get on social media
Thanks to pages like Facebook, Twitter, and Pinterest, advertising your business has never been more efficient. Social media is great for connecting to potential business partners and customers, and it’s also free advertising. Integrating these platforms into your website will help boost your SEO, improve your business’ footprint on the social web and build your following across numerous social platforms. Once you’ve created a social media page for your company, use it to post articles from your blog, and give brief updates on promotions and new services. You can also connect with any networking contacts and get them to promote your website on their social media sites.
Write guest posts
If you have any established contacts within your chosen industry, you could offer to write a guest post for their blog with links back to your own website. However, if you’re just starting out and don’t have any contacts yet, you could check out this huge list from Guest Post Tracker and see if there are any blogs that will accept your guest post. The purpose of these is to get your name out there and establish yourself as an expert in your field.
Use email marketing
Social media hasn’t killed email, so you shouldn’t neglect this valuable communications tool. Most people on the move don’t like reading a lengthy blog post, but a quick email blast can give them all the highlights, and let them check out the website in their own time. As long as you don’t bombard your customers with endless emails this is an effective way to generate more traffic. You can also reward subscribers by giving them an exclusive first look at business updates, or by giving them first dibs on limited discounts.
Although there is no set rule on how often you should post a blog, you should try to update regularly, even if it’s only once a week. Over time blogging will get your name out there and get your readers to connect with you. The content you produce should tell a story that makes your brand seem humanized to a point where readers can relate to you, so don’t be afraid to share some occasional personal anecdotes.
Write short and snappy headlines
How many times have you clicked on a blog post because the headline was outrageous and eye-catching? You should spend at least 80 percent of your time working on a gripping headline. Even if they don’t read the whole article, it’s still more traffic.