Even with this tech-centered and fast-paced world, nothing beats the old fashioned yard signs. Yes, we do understand that the online world is highly effective when it comes to reaching millions within a short span of time. But the fact remains in some instances there is just no alternative for the good old signs on the yard.
Most of the small to moderate business owners swear by yard signs. These act as directions, store signs as well as for indulgent graphics to attract customers by the dozens. Even the U.S. FedEx office swears by yard signs.
However, there are a few critical considerations regarding yard signs. The primary being that creativity is a concern, and so are the graphics and the placement of the sign. Simplistic and easy to read signs are valuable. If you think yard signs do not work, just ask yourself the number of times you have had to make a stop to buy items simply because you saw the advertisement on a sign?
So, what are the most important considerations while designing signs for the yard? Let us have a look.
The color consideration
The color is the primary consideration while designing yard signs. Colors are for the identity of the brand; think red for Coca-Cola or the yellow for the burger giants “McDonald.” If it’s about branding that you are concerned with, keep in mind that the design of the sign should also complement the venture. To get your brand instantly recognized, coordinate the color of the sign and the brand logo appropriately. Additionally, keep in mind that you need to use trendy colors but do maintain a balance so that it doesn’t become jarring to the eyes in a few years.
Contrast the design well
Without proper contrasting colors, the readability goes down. You need to keep in mind that the yard signs are for the pedestrians and the commuters on the road. So if the sign is a glimpse and miss, then your design is at fault. You will be using texts as well as graphics on the yard sign, so make sure that the visuals are readable at a single glance. If you pair similar colors for the background and the engage on the sign, then the readability will be extremely low. Brainstorm with your team and make sure that the contrasting colors work well together for the signage.
The size consideration
Lastly, we have the size consideration for the yard sign. This is important because you need to keep in mind that the bigger and bolder the font and the script, the better is the visibility of the message. Signs can be posted at a significant distance or height, so you need to make sure that people will be able to read the sign as displayed. Ten feet per inch of the height of the letters is the perfect dimension for a sign that can be easily read from a distance of 100 feet. Also, keep in mind that the font plays a vital role when it comes to readability of a yard sign.
Keep in mind these simple considerations while designing a sign for your venture needs.