There are currently close to two billion websites online. That means that if you don’t pay attention to your business’ website, then it could get lost in a sea of other sites.
With this in mind, it is essential that you put in the effort to ensure your site has all of the features that it needs to attract visitors and to turn them into buying customers.
So, what features do you need for your website?
In this article, we’ll look at seven essential features that will enhance your site.
Chat Boxes
Live chat boxes on your site are a great way of speeding up your customer service. It makes life much easier for the customer and enhances their experience with you. You can even power your chat box with AI and you’ll only need to worry your customer support team when a customer has a query that the AI cannot answer for themselves. This frees up your customer service team meaning you can work through customer queries far quicker.
Check out this web chat software review.
Social Sharing
Social media should be an important part of your website marketing strategy. Make sure that you set up social network sharing buttons from your site so that your visitors can easily find them.
Subscription Pop-Ups
Turn your visitors into regular visitors by getting them to subscribe to your updates. Have a pop-up box that appears asking for their email. That way, you’ll be able to market directly to them.
To make the potential of providing contact details more appealing, you may want to provide a special offer for signing up for updates. For example, you could provide new subscribers with a 10% discount code.
A Navigation Bar
Don’t try and re-invent the wheel when you are designing your website. You need some fundamental basics on your site. One of these things should be your navigation bar. This will help visitors find their way around your website with ease.
This should be situated in a place where it is easily visible. The top of the page is one of the usual places to find this.
Testimonials
Testimonials are a great way of telling your potential new customers that you provide great service or have fantastic products. Simply enlist the help of some of your previous customers to write a short review or testimonial about how they felt about the service or products you provided.
Images
If you have a website that is full of dense text, it can be very off-putting for visitors. Break up your text with some well-placed and relevant images. These could be of products that you sell, or they may be relating to a service that you offer.
Call To Action
At the end of every page or post, you should provide a call to action for visitors to do something.
For example, you may want to say something along the lines of “for more great articles, please check out our blog”.