As we head into a new era that is post-lockdown, we will want to revamp and change our businesses for the better. Many of us have been putting off a total revamp and others just want a few tweaks. Regardless of your position right now, we can all admit that the new challenges w faces are unlike any others. In fact, it’s quite reasonable to say that this is a watershed moment in which those that adapt will succeed and those that don’t will fail. 2020 was always going to be a remarkable shift as many cultural differences within business begin to be better understood and more risk-averse CEOs become prominent once again. So here are 5 things you can do right now to be ready for the next 9 years of this decade.
Blog better!
Business blog content is still the number one key to getting organic searchers and customers. In 2018 the penny really dropped, as 55% of marketers admitted that content was a high priority on this list of improvements. However, in 2020, 57% of business owners profess they have gained brand new customers, just from blogging. This inherently means that blogging during pandemic has remained one of if not the top organic marketing tool for business owners. So, why not improve it for next year? You could focus on a few things, especially.
- Educational and information – know the difference! Information regards a product and how to use it. Education pertains to widening the customer’s understanding of the topic or subject.
- Add some personality! – you won’t keep readers on the page unless the content read like it’s written by a human being and not always by a bean counter in the marketing department.
- Mix it up – a mixture of video content, infographics, interactive quizzes and case studies need to be present for future content. A mixture of media will rank you higher in the SERPs.
Remote working shift
Newsflash, remote working is here to stay. Most companies already knew this and were making plans to either hire people to work from home or just transfer some of their workforces to remote roles. However, the pandemic has sped this up and now it should become more normal than ever to have a large chunk of your workforce operating from home. Improve your IT infrastructure for this, by employing more cloud networks for employees to do their job at their best from their home office.
Revamp your look
If you hadn’t already, you should have done a full revamp of your website if it’s older than 5 years or so. It’s about this amount of time when the technology moves so far forward that websites that haven’t changed look stale. But in 2020, we have been focusing on ecommerce and functionality rather than look. But with a great local web designer you can have both. This team builds bespoke websites, with a focus on this part of the process. They will look at giving you the best checkout structure so baskets and trolleys can be quickly entered and exited without having to leave a page. You can also have a better checkout experience with fewer clicks from the customer buying their items and having to punch in a whole load of details.
Employee care
It’s sad to admit but many people have lost their lives due to covid-19 or have been permanently harmed by it. Whether they have lost a loved one or a close friend, they will be hurting going into the new few months. We believe that better employee care is required of every employer now. Mental health support has to become the norm in all offices up and down the country. Employees are not robots, they need to be given services in-office, where they can relay their anguish and get into a better mindset to work harder and perhaps longer hours.
Leadership skills
Sometimes the best thing you can do is to improve your own leadership skills. Improve your delegation of responsibilities skills, see if you can improve how you spot talent during the interview process. Improve your people building skills and be more personal with employees. Motivational and operational concerns have to coincide together to give you a better shot at achieving objectives on time.
Business owners need to take the challenges they face in their stride. But not knowing what to do is half the battle. These are just 5 things you should seek to enhance, can you think of any others?