What does your business website say about you? Your website design and structure needn’t be reinventing the wheel; in fact, this is often a big no-no. Instead, to support your business, you need to know the common mistakes that people make when it comes to their website so you can avoid them yourself and ensure that your website is doing exactly what you need it to do.
Too Many Pop Ups
You need a strong CTA, but overloading visitors to your website with many pop-ups can have the opposite effect. If people have to click off sign-up forms or pop-ups for discounts or offers, then chances are they won’t stick around.
Think carefully about what you want them to do and why they are on your website, and then use one targeted pop-up for this. For example, if you are promoting a free download, then your pop-up needs to tell people they can access this by entering their email address. Other pop-ups or CTA can be added discreetly to the side of the page or via non-intrusive methods to keep the clutter to a minimum and help you get the leads you need.
Unclear CTA
What exactly are you trying to get people to do? If you don’t know and they don’t know, it’s not going to happen. You need to use strong and clear CTA to help get people to do what you want. Let’s say you have a plumbing business. When people click on your website, you need to have clear contact buttons for people to click to get a quote or book a repair. Feature this in your top navigation bar or have it in a featured image, so all people need to do is click the button to get in touch, and they don’t have to go searching for it; it’s right as their eyes land on the page.
Cluttered Web Design
White space on a website isn’t to be feared. In fact, it is to be used as part of your overall strategy. Having too much going on will be distracting, so using white space to break up information is a good idea.
Use your white space as part of an effective web design to help draw users’ eyes down the screen and encourage them to scroll to see more. Not only will the white space make it easier to see what is going on, but it will also help to keep visitors on the page and look for the information they want, as the white space encourages them to keep looking.
Unresponsive
Lastly, if your website is unresponsive, people will close the tab and look elsewhere. A responsive website can automatically adjust to accommodate the device it is being viewed on. And with over 80% of people accessing the internet via mobile devices, if your website is only geared for optimal viewing on desktop, then you will be losing sales from people who need a mobile-responsive experience.
Avoid these mistakes to help you support your website and make it more user-friendly. The better your website, the easier it will be for you to generate leads and sales and keep your customers happy.