Primark Foundation: An Honest Review

Primark’s new make-up range has caused a bit of a buzz in the world of beauty addicts. I’m in loads of make-up lovers groups on Facebook and I see posts vouching for its quality almost daily.

A recurring theme I have noticed is that people are comparing the Primark foundation to Estée Lauder Double Wear*, which is usually around £32.50. Wouldn’t it be awesome if that were true? I’d much rather pay about a fiver than £30+, so I decided to try it out.**

Primark foundation review

Primark Foundation Review

When I was in the store playing with the testers, I noticed there was a great range of colours available. Application of the tester was silky but I wasn’t really using my normal tools. I was just smearing it on my arm with my fingers; not quite true to how I’d be using it at home.

I noticed the coverage seemed good, it glided on and stayed put when I gave it a rub. Since it was a busy Saturday morning, I decided I’d been hogging the testers long enough and it was cheap enough to try at home.

I was really excited to get it on my face; everyone was raving about it and it seemed so good in the shop. I started with my normal routine of cleansing, moisturising and applying primer (I’m old now, my skin needs a lot of prep) and then I applied the foundation with a brush, used my concealer and colour corrections palette as normal and smooshed it all together with my beauty blender.

My initial reaction was that it was a really good product, but with a little bit of wear, the cracks (almost literally) began to show.

After half-an-hour’s wear, the coverage had deteriorated to patchy and I was look a lot less fresh faced than 30 minutes ago.

Primark foundation review

You can see my skin tone is uneven and even slightly blotchy in places. I have mild rosacea and I feel my chin and cheek are already looking pinker than I’d like considering I’d used colour correction as part of my base.

I felt that half an hour wasn’t quite a fair trial and I couldn’t be bothered to take it off an start again, so I just rolled with it.

After 3 hours (which if I was at work, wouldn’t even get me through until lunch) the foundation had completely dried out my skin and caused fine lines to appear (which are never there normally)!

Here I am scowling about my rapidly deteriorating, haggard skin.

Primark foundation review

Have a proper look, this foundation has given me wrinkles. Wrinkles I didn’t posses when I woke up that morning! For a fair comparison, this is me after a shower, and I’m make up free.

Primark foundation review

My skin is actually a million times better than when I’ve got the foundation on. Foundation should make your face much better, otherwise what’s the point?

Although I wasn’t particularly happy when wearing the Primark foundation, it did seem like a quite a nice product in the shop. Also, all those girls on Facebook can’t be wrong, can they?

I suspect I’m a little bit (ahem, 15 years, probably) older than the target market for this product. I also think that my skin is not compatible with the type of foundation this is. I have eczema, combination skin, flaky bits/ oily bits, and a touch of rosacea.

Judging by how nice it is to apply and the range of colours available, I imagine it’ll make a bunch of under 20’s very happy, especially with the £4 price tag (I think).

It’s probably a lovely product for someone who has smooth, non-ancient skin, but I didn’t get on with it. I’ll also warn you not to be fooled by it in the shop. The texture is lovely but the wear doesn’t meet my standards. It’s a cheap risk; but if you’re over 25, it’s still a risk, so be mindful of that.

Let me know how you get on if you do try it. I’d also be interested to hear about your go-to foundation. I’m still to find my foundation soulmate. The quest continues.

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**I don’t have the Double Wear to show you a comparison, but the most glamorous person I know swears by it and has written about it here if you are interested.

4 thoughts on “Primark Foundation: An Honest Review

    1. Definitely! I did find a good Avon foundation for a similar price that had a lovely texture but I ordered a colour that wasn’t quite right x

  1. Hi – just read this while looking for a review of the Primark foundation. The one being compared to Doublewear isn’t this one. It’s the Primark PS Pro Longwear one which costs £5 and is boxed and in a glass bottle. It really IS amazing. I think if you tried that one, you’d see the similarity to Doublewear.

    1. Hi! I’ll definitely look out for it. The Primark near me only has this one, so I’m going to have to go further a field. The woman I spoke to told me it was this one, but since I’ve written this I saw in a make up group on Facebook some of the girls using a different looking one. I think I’ll have to give it a go, wear it a few hours and add it to this review so I can give a fair comparison. Thank you so much for commenting! I hope you found some more helpful reviews haha! (Also, completely off topic, but I bought the Primark Precious Metals palette and it was great! If you like Primark make up I’d seriously seek this out x

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