Blogging & Business

The Marketing Strategy Behind Your First Business At Home

Becoming a mother doesn’t mean that you should abandon your professional career. However, stay-at-home mums can struggle with the financial transformations that occur in the household with a child. Indeed, it can be tricky at first to look after your child and still make your contribution to the family income. But starting your own business at home allows you to do just that. There is no more compromise: you can be a full-time mommy and an independent entrepreneur. All you need is an Internet connection, a laptop, and plenty of good ideas. Here’s how to start.

Accidental Hipster Mum

What Is Your Strength?

You need to consider your business seriously, even if it is a home-based enterprise. It is about analysing what your business strengths are, and more specifically, what type of business you would be successful in starting. There are thankfully plenty of ideas for stay-at-home parents, depending on your skills and your interests. For instance, if you have a good understanding of financial planning for colleges and universities – let’s say if you worked as a secretary or an advisor in an education environment or if you are a trained accountant – you could offer your services to select universities and fill out financial aid forms, for example. Or maybe you love pets and would enjoy walking dogs? Or you are a talented crafter with an eye for cute art?


Build The Foundations For Your Business

The Marketing Strategy Behind Your First Business At Home

Once you’ve decided what your business offer will be, it is time to set up the business itself. Start by registering yourself as self-employed by the HMRC. Then you will need to set up your own website. Don’t worry though; you can find plenty of online platforms that can guide you on how to register a domain name and how to pick a web template. It is often the matter of a few clicks. As a rule of the thumb, business domains tend to end with or .com in the UK, so it’s best to stick to known entities. Additionally, you will need to create social media accounts for your business, from Twitter to YouTube. In truth, only focus on the social platforms that you are likely to use.

Create Amazing Content

The Marketing Strategy Behind Your First Business At Home

Once you’re all set, it’s time to populate your website with killer content. In the marketing world, this part is called the content strategy. In reality, it is a lot easier than you might think. You can research popular content about your topic – for example, articles mentioned as a source in Wikipedia are a good start – to get a general idea of what is working. Then all you need to do is to make it better by updating it, making it more relevant to current issues, and making it more thorough. It takes a bit of work, but it’s the easiest way to attract visitors and convince them that you know what you are talking about.

Advertise Your Business Launch

Nobody enjoys the idea of advertising when they launch a home business, but you need to find ways of spreading the word. From a YouTube ad to printed flyers, the choice is yours, but you need to let people know that you are open for business. It is, after all, the only way to sell.

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