Starting your own business is exciting, but it’s also expensive, and that means that your options for launching your business and convincing people to give you their business can be difficult. However, if you can just present yourself as being professional, no matter how new you are to your chosen industry or how limited your budget, you’ll be able to make an impact and gain lots of clients in a short space of time.
Here are some tips to help you appear more professional as a newly self-employed person:
Present Yourself Professionally
It’s perhaps a bit superficial, but ensuring that you turn up to meetings and events looking well presented, clean and professional will go a long way to helping you pick up your first clients. So, invest in a couple of nice outfits (they don’t have to be too expensive) get a haircut and ensure your basic hygiene needs are taken care of. It’ll make a world of difference.
Know Your Subject
I’m sure you wouldn’t be starting a business if you didn’t know anything about the field you’re in, but you need to really know your stuff, and you need to be able to show potential clients that you really know your stuff. You need to know the subject inside out, and you need to show prospects exactly what you can do for them. Only then will you appear professional enough for them to get involved with you.
Publish Only High-Quality Materials
Whether it’s your website, your invoices or your business cards, if it is associated with your business, it needs to be of the highest quality possible. Creating high quality business materials doesn’t have to be expensive – you can use free invoice templates and WordPress and online print shops themes to create attractive invoices, websites and, well anything else really if you’re on a really tight budget, so it isn’t hard to make a good impression with the things you publish, even if you can’t afford graphics designers and web experts to help you out.
Know Your Client
As a self-employed person, one of the most effective ways to make a good impression and come across more professional is by taking the time to really get to know your prospect before you ever meet them. Research everything there is to know about their business, their industry, and even their personal likes and dislikes if possible. They’ll be blown away by your knowledge and appreciate the effort you’ve made, making you a shoo-in for the job.
Bring Value to the Table
When you’re new to your industry, and you’re competing with established businesses, you need to prove yourself, and one of the best ways to do this is by going the extra mile to add value to your services. For example, if you design websites for a living, offer your clients the option of having their written content handled by you too, even if you have to hire a freelancer to help, and you will instantly become more valuable to them.
Are you newly self-employed? What are you doing to ensure that you come across as being a seasoned professional to clients?