As a blogger, you probably spend a lot of time tracking your visitor numbers, bounce rate and conversions using tools like Google Analytics, but how much time do you spend monitoring your website’s downtime?
If you don’t monitor your blog’s downtime, then you might not realize there is a problem, and you may delay calling IT Support to help you out. This could mean that you lose a lot of potential visitors, not to mention money when you really don’t need to.
So, it’s fair to say that monitoring your blog’s downtime is important. Here’s how you can do just that:
Be Aware of the Causes of Downtime
If you’re aware of the causes of downtime, it’s a lot easier to monitor and sort the problem in a timely manner.
Common causes of website downtime include:
– Hardware failures (network, power supply, etc.)
– Low-cost and unreliable web hosting packages
– Hack attacks
– Lack of maintenance from you or your provider
Unfortunately, unless you are an IT professional yourself, there is very little you can do to fix these issues yourself, other than switching to a more reliable web host. That means you will need to get in touch with your provider should such an issue arise.
Be Aware What Constitutes a Good Uptime Ration and Know How to Achieve It
It’s also important that you know what exactly constitutes a good amount of uptime if you want to keep on top of monitoring your downtime and minimizing it as much as you can.
There is no way that any host can guarantee an uptime of 100 percent, but an uptime of 99 percent is imminently achievable if the host is good. You might be tempted to save money by choosing a provider who can boast an uptime of 90-95 percent, but actually, a 90 percent rate would mean that your blog could be down for as much as 144 minutes each day or almost 37 days each year! Think of all the revenue you could lose if your site was down for that long!
How to Get a Good Ratio
In order to maintain a great uptime ratio, there are a number of things you can do, the most important one being using a reliable host, who even when there are problems, is capable of preventing a large outage. Providers like Bluehost and Hostgator are particularly good, but there are other alternatives around. Take your time, do your research and you’ll never have to worry about excessive downtime again.
When you have a lot of traffic, too many people trying to reach your blog at the same time could cause your bandwidth to be exceeded and your site to go down. If you notice downtime coincides with an increase in traffic, it could be time to upgrade.
Invest in Security
Investing in better security will make it less likely that you’re the victim of a DDOs attack or similar. However, if your blog is relatively small, this is unlikely to happen to you anyway, so seek advice before spending anything.
With a few simple changes and a little diligence, you can protect your blog (and your income) from downtime and create a really thriving online business.